At Wine2Trade we believe teamwork is the key to a great company culture and a service level you expect.

James Dowling

James is the Managing Director and Buyer for Wine2Trade, James is also the senior sales person, for both Trade and Private customers, and the host of our events and wine dinners. 


Having spent a decade working in the banking and broking sector in London, James decided to follow his dream and moved to Sydney, Australia after the financial crash of 2008. It was here that James was able to pursue his passion for wine and managed to acquire a job working for the leading fine wine business in Australia….Langton’s, selling fine wines to private customers and collectors.


James still has very fond memories of working with Langton’s and their team, and it is here that he was given the springboard to learn about the Wine Business in depth by dealing with some of the most discerning customers in the country whilst also gaining his WSET Advanced Certificate in Wine & Spirits. After four great years and a wealth of experience in Oz, it was with a heavy heart and the pull of the old country that he decided to return to the UK. 


James now owns and runs Wine2Trade were he is able to pass on his knowledge of wines together with his passion for customer service, supporting other businesses and his desire to find those wine gems that really over deliver for the price which in turn helps his clients businesses grow.

Paul Cowell

Paul manages the ordering, accounts and distribution for the business and ensures that our customers recieve their wine. Paul decides on our delivery route planning along with Gavin our driver. 

Paul is an ex professional footballer having played for Southend United before having to retire due to a career ending injury.

Paul is a self confessed lover of Carmenere but is also partial to a Goose Island beer occasionally!

Gavin Paul

Gavin is our driver extraordinaire, and assistant to Paul handling the warehouse and delivery process. Gavin is an ex-forensic photographer for the police where he worked for 37 years. 

Gavin is a lover of karate having reached the dizzying heights of being a 6th Dan and as they say in the film Taken “Has a particular set of skills“.

Stelios Eliades

Stelios consults for Wine2Trade via his business The Drink Directory and helps us with our events and buying. Stelios is a self confessed wine and spirits geek and along with his infectious laugh, will have most people enthralled with his passion and knowledge.

Freddie (Office Dog)

Freddie is the family pet of James and Gemma Dowling and puts in a daily shift at the office. Freddie is a people person and will welcome any new visitors to the office. He loves to run around and play on the beautiful Hartham Common behind the warehouse where he gets his regular excercise.